GIPHY Arts Talk Shop: Let’s Meet Artist Joey Yu at the Playground
GIPHY Arts commissions hundreds of artists a year, all of whom do impeccable work. Today, we are happy to spotlight GIPHY Artist Joey Yu and share a Q&A that dives deeper into their creative process.
Joey Yu is a London based illustrator and animator. Having graduated from Kingston School of Art in 2017, she has gone on to work with clients such as Rimowa, Debeers, The Guardian, Lulu Guinness, Tate and more. Previous artist residency locations include Seoul and Brazil. With her expressive mixture of both immediate hand drawn styles and digital sketches, she hopes to continue daydreaming, playing with perspectives and warping the ways we view things.
What came to mind when GIPHY Arts approached you for a commission?
I thought how exciting it is that I’d get to work on an animation that felt so open, without constraints. I love making traditional cell drawn animations because they’re messy and imperfect, so I instantly decided that would be the route I’d take.
What is different about GIFs/Clips vs. other art mediums?
It’s inherently friendly- the nature of the medium is that it’s artwork to be proliferated on social media. I think images should be available for anyone to see and I like that the GIF doesn’t discriminate!
What do you hope your audience takes away from your work?
I hope it just brings them a smile! The animation I created was just about imagination and the freedom of being little, so hopefully it makes you think about that :)
Describe yourself with one GIF/Clip