GIPHY to Join Facebook as Part of the Instagram Team

2 min readMay 15, 2020


GIPHY was created in 2013 with a simple goal in mind: to make communication more fun. Seven years and several trillion GIFs later, the scope of our mission might be larger, but the goal remains the same. We’ve always wanted to make the way you express yourself funnier, more exciting…and maybe just a little bit weirder.

That’s why we’re thrilled to announce that GIPHY has been acquired by Facebook and is joining the team at Instagram. Instagram has revolutionized self-expression. More than 1 billion people use Instagram to communicate how they’re feeling and what they’re passionate about — we can’t wait to help those people become even more animated! We’ve had a lot of fun teaming up with Instagram over the years; GIPHY’s Stickers were the perfect fit for layering on Instagram Stories, while our GIF search allowed everyone to capture that perfect emotion in Instagram’s DMs. Based on the success of those collaborations (and many others) we know that there are exciting times ahead of us.

And for our API/SDK partners and developers: GIPHY’s GIFs, Stickers, Emojis, etc. aren’t going anywhere. We will continue to make GIPHY openly available to the wider ecosystem.

We want to thank everyone who has supported GIPHY’s journey to this point:

  • Our amazing team
  • Our incredibly creative network of artists and partners
  • The hard G defenders, the soft G defenders (we all know who’s right)
  • All the people who use GIPHY to cheer someone up with a silly text, support their fandoms, or place a perfectly timed GIF in the workplace chatroom. However you communicate with GIPHY, keep having fun with it!
  • The dogs wearing sunglasses, the excited goats, the chill lizards, the surprised pandas, the hamsters eating tiny burritos…and, of course, the cats. Every single cat.

This sure is a lot of words for a company that’s all about visual communication. Let’s get real, here’s how we’re feeling right now:

So to everyone who has been with us since day one as well as those who’ve joined us along the way: ”thank you” for being a part of GIPHY’s story. We look forward to continuing to make your everyday conversations more fun, more entertaining, and more you — all from our new home at Instagram.




GIPHY is all the GIFs. We’re the first and largest GIF search engine where artists, brands, and users alike go to make everyday conversation more entertaining.